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Lecture Marketing management - Philip Kotler

Lecture Marketing management will address the following questions: What is the new economy like?What is the new economy like? What are the tasks of marketing?What are the tasks of marketing? What are the tasks of marketing? What are the tasks of marketing? What are the major concepts and tools ofWhat are the major concepts and tools of marketing? Marketing? What orientations do companies exhibit in the What orientations do companies exhibit in the marketplace?marketplace? How are companies and marketers responding toHow are companies and marketers responding to the new challenges? The new challenges?

Từ khóa: Product advertising, Sales tips, Marketing methods, Marketing management, Marketing skills, Marketing strategies

719 p tailieu_lirc 26/06/2015 149 2

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